MAY 2-3,
2009
The first NYC Carrotmob happened on
December
14th, 2008 at Tarzian
Hardware
Carrotmob brings consumers and stores together to help
businesses go greener. The event operates as a reverse boycott, where
shoppers spend money at specific businesses who have committed to
spend a percentage of the day's proceeds on improving the store's
energy efficiency in lighting, heating, cooling, refrigeration, etc.
This model had already been successful in San Francisco, Kansas City,
and Bristol, England, and is now spreading. We were excited to bring it to
Brooklyn. Each event is unique to the community hosting it -- the Park Slope
event was focused on family holiday fun. Tarzian Hardware is a family-owned
hardware store and they used 22% of every dollar spent to make energy
improvements to their facility.
MUSIC by The Sadges
